TaTa Crucible Quiz (Corporate) 2008 Cochin Edition

The one n only Quiz Master Pickbrain on his throne with his verdict!!!


Yes Think at the speed of Light. But with Mr. Pickbrain as your Quiz MAster; isn't it a bit slow!!!!

How Well Do You Know INDIA!!!

How well do you know your country?!?!?!?! Here's a chance to know your konwledge about the country which you made what you are today. Click the link below ...

Love Boat Ad with V-Day Special

Lets say a small Love Boat on Feb 14th Valentine's Day we will leave the Boat Exclusively for those couples who have completed 25 years of their wedding. The days, the months , years passed by without their knowledge. They are so entangled with their responsibilities that they forget the word FUN in their life. Everyday they live for somebody else. For husband. For Parents. For kids. On Feb 14th Let Them celebrate and Live for themselves.

What Can U name the Love Boat other than AMORETTE - Li'l Love

Hamara Bajaj Magic

Hamara Bajaj

There was a time when Bajaj scooters ruled the roost on Indian roads. Supers and Chetaks were the order of the day; Lambys had become unfashionable and Vespas tried to compete but just had to stay eating dust. And bikes with 100 km a litre had not captured the imagination of the masses. Ducati and Harley Davidson!!! which planet language are you talking??????

If in those days one had to picture a quintessential middle class Indian family, it would be a snap of a Bajaj scooter with: the father driving, trying hard to concentrate on the task at hand - of herding his family safely to their destination; the younger kid, standing in the front, wind rushing through the hair, elation written on the face at this chance of discovering the world outside; the mother, sitting sideways, clucthing the stepney tire, with a rather vacant expression; and the elder kid sandwiched between both parents, twisting his head this side and the other, desperately trying not to miss the view on account of his position. Driving further this picture into the Indian psyche was the famous “Hamara Bajaj” advert; the idea behind which was clearly that a family isn’t complete (or middle enough) without a Bajaj.

And what a vehicle it was. Not particularly appealing to look at, it made up for the lack in the looks by its sheer versatility in usage, its durability on Indian roads and the fact that whatever the problem be it would probably be solved by tilting the vehicle for 30 seconds at an angle of thirty degrees. A popular joke - “The Indian rocket did not fire. What to do? Just tilt it for a second.” said the sardarji and it worked - only helped to reinforce the hold of this vehicle on the Indian mind.

This picture however has gradually faded into obscurity (atleast for me); the once ubiquitous scooter gradually getting replaced by the more fuel efficient bikes; first Hero Honda and then followed by Bajaj Kawasaki amongst others. Therefore, on my way to Airport Road, idling away my time in an auto, I was pleasantly surprized to see this picture in front of me in life. Where earlier it would have looked perfectly natural on an Indian road, today it looked incongrous in a menagerie of vehicles; Santros, Ikons, Pulsars, Autos. And I was struck by how quickly images fade away, confined to the dusty environs that many like to call history. Till once in a while someone gets them out of that cobwebbed corner of memory, glances upon it reminiscing about the days gone by, before casting it back to the same corner.

What then has replaced hamara bajaj? Is there something that would define the state, aspiration and the hopes of the Indian middle class today? Or is the idea itself anachronistic - with the middle class so diverse as to escape a minimalist generalization of one picture?

However, I believe that this picture remains important milestone in the history of Indian society. It signalled the mass acceptance of an urban lifestyle and of the nuclear family which were important precursors to the widespread changes that liberalization of the economy entailed. In a country of such vast cultural differences, it remains one of the few symbols that was once understood all across the country. If only for this reason, the picture of Hamara Bajaj will remain etched in our memories.

May be later we can tell our kids the retrospective images of a middle class family which will always linger in a special corner of hearts that cannot be erased ever.

Caio next time . Till then Good Luck n God Speed

Let This Not Happen To Ur Child.©

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Studies show that every day thousands of kids are subjected to sexual molestation. Strange is the fact that most kids are abused by somebody who is near and dear to the child. Kids out of fright and ignorance never inform their responsible elders. Its high time we act against it. Gone are those days when families used to sit together and talk and share things. Out of the rat race to earn money we hardly have time for our kids. Result: By the time we come to know about these issues happening to our children most of the cases might have already gone out of our hands.Certain cases get overlooked as we have a false notion that kids are always pretty innocent dolls to everyone.

Lets stop this. Encourage your kid to speak up and respect their privacy. Moreover educate your kid to say NO to those who intrude on their privacy.

I designed the above poster regarding this.

A TOUCHING Poster . Lets Reach Out.©

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aDmaDz Rising

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aDmaDz- An aD maD worlD™





Today is a great day for me. I finalized the logo and caption for my ad agency aDmaDz.

Two-Gether Create An Impact©

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Here I post a poster I designed for my ad agency aDmaDz(c) and for my Event Management Company Di'ami Event Management©.

Two-Gether Create An Impact©.

The idea behind the poster is that you get your ads designed and the events organized and managed under one roof.

Sharing thoughts with Times of India

I was just lurking around google today morning partially coz I am jobless and partially coz of my friend with whom I was chatting went out for breakfast. It is been since ages that starting an ad agency ambition is there in my mind. A few months back I opened a thread regarding ads in www.pagalguy.com - India's largest MBA portal- probably the world's also. http://www.pagalguy.com/forum/821771-post1.html. Here I mentioned about my ad agency ambition and the punchline I would like to tag my ad agency with -aDmaDz-Its an ad mad world.(c). Little did I know that Times of India a couple of years back has featured an article pertaining to brands with the same headline.http://timesofindia.indiatimes.com/articleshow/1006702.cms
First I was elated when I bumped onto this article on google. But when I saw the date of publishing I was taken aback. Will I be able to make this as my punchline? Will it be copy right violation? It was just a coincidence that the tagline and the caption turned out to be the same. Well lets see is the name of the game now.
By the way, is this an example of the saying *wisemen (and women too) think alike* ahem!!! I leave it to the readers of my blog if any. He he he!!!

Rani M. Das- a wannabe ADroit in ADs

Friends, Romans, fellow countrymen, after a long days of debates with me, considering the efforts needed in maintaining a blog, giving due respect to my mood swings, I decided to start blogging.

What better subject can I rattle on other than advertisements-which have always fascinated me since childhood days! There used to be a time when I have switched on TV just for the sake of watching ads.

Before I go into more details of my affection towards advertising let me introduce myself.

I am Rani M. Das, a 23 year old media professional from Cochin. I spent my childhood in Delhi and came down to Kerala with parents to settle down in Cochin after completing 12^th grade. My father is a businessman and mother is a homemaker. The family is incomplete without the naughty little devil my younger sis Anu who is doing B.E from Trivandrum.

Right now I am working in the R & D department of Marine BizTV- The world’s first global Maritime Television channel.

My passions range from analyzing ads, creating ads for some products which come into my mind, NDTV Profit -All About Ads to captions, medical fictions, so on and so forth.

This blog is anything and everything related to ads and media (Indian and International). By media what I pertain to is television channels.

This is a gist of the aDmaDzz's admin rani M. Das's life. Hope you guys enjoy my posts. Bouquets and brickbats are always welcome from you in the form of comments. CaiO all soon. Till then Take Care n Be in Good Spirit.